Is coming
rebrand identity
About the project
Introducing the rebranded ‘Is Coming’ – an innovative, Madrid-based fashion label that represents the limitless, ever-evolving nature of style. We’ve breathed new life into their brand concept, embodying the ceaseless momentum of their collections in the revitalized design.
The name ‘Is Coming’ signifies a perpetual state of arrival, reflecting the brand’s commitment to continuous creation and evolution. It encapsulates their ethos of unending ingenuity, where each collection seamlessly flows into the next, offering an endless stream of fresh, fashionable pieces.
In this rebranding project, we’ve mirrored this dynamic philosophy in the brand’s visual identity. The new design concept is fluid, vibrant, and forward-looking, encapsulating the brand’s forward momentum and its constant drive towards the future of fashion. The rebranded ‘Is Coming’ is a celebration of continuity and creative evolution, echoing the brand’s ceaseless journey through the realm of style.
The result is a brand image as innovative and ever-changing as the collections it represents. Fresh, modern, and endlessly evolving, the rebranded ‘Is Coming’ perfectly embodies the brand’s commitment to continuous fashion innovation. Join us in this never-ending journey of style, where fashion is always arriving, and new trends are always ‘coming’. Welcome to the new era of ‘Is Coming’ – where fashion never stops evolving.